With over 20 years of colour cosmetics expertise, Christina has been at the forefront of beauty’s most iconic moments. From her leadership role as Artist Relations Director at MAC Cosmetics to her time as a consultant for brands such as NARS, she has cultivated an unparalleled understanding of how the industry’s top makeup artists collaborate with brands, whether as ambassadors, backstage pros, or red-carpet game-changers.

There’s something about Christina that everyone loves. An eternal optimist, she’s upbeat, energetic, and effortlessly connects with people, from A-list artists to emerging talent. With a sharp instinct for understanding an artist’s craft and anticipating their needs, she earns trust quickly and makes collaborations feel seamless, exciting, and creatively charged.

A social orchestrator, Christina thrives on bringing brands to life – helping to curate unforgettable events, securing influential artists, and watching it all explode across social. Her passion? Influencing the influencer, not purely from chasing big followings, but by forging meaningful, long-term relationships that drive authentic engagement, awareness, and revenue.

With a keen eye for spotting the next big thing, Christina brings the best of established and emerging talent into the MUSE ecosystem, understanding that when the right artist aligns with the right brand, magic happens.