Redefining PR for the modern era.
We’re all about the new and keeping up to speed, and our finely tuned antenna keeps us ahead of the game, tapping into the most exciting content opportunities to get your product into the hands of the right people — those tastemakers and key opinion leaders who truly set the tone in the beautyscape.
We don’t believe in scattergun approaches. Instead, we take a thoughtful, strategic path to earned media, ensuring every editorial mention, interview, quote, post, live, reel or TikTok carries real impact. Today, great content doesn’t just tell a story - it drives action. And we’re here to make sure your brand does both.
MUSE’s Brand Superpowers
Engaging Storytelling & Brand Identity
We bring your brand’s heart to life: your journey, mission, and values so they resonate with beauty editors, influencers, investors, and consumers.
+ Authentic storytelling that highlights your founder’s journey and unique edge
+ A brand voice that’s real, relatable, and compelling
+ No cookie-cutter strategies—your vision shapes our approach
+ Messaging that makes sense to beauty lovers and business minds
Strategic Media & Influencer Relations
Our deep industry connections put your brand in the right hands and on the right platforms.
+ Relationships with beauty insiders who get your brand
+ Exclusive previews, creative mailers, and sampling to spark buzz and social coverage
+ Moments that drive organic advocacy and viral impact
Curated Positioning & Thought Through Leadership
We make beauty brands stand out - not just as trendsetters, but as industry leaders.
+ Strategic positioning based on your core pillars
+ High-value placements in print and digital media
+ Authentic, high-impact paid partnerships
+ Founder-led storytelling via podcasts, panels & expert features
Community & Grassroots Engagement
A strong brand isn’t just seen - it’s emotionally felt. We build loyal communities that last.
+ Intimate events, masterclasses, and real-life connections
+ Organic testimonials from beauty pros & everyday advocates
+ User-generated content that builds trust and credibility
PR and social media should blend together. We make sure they do.
+ PR strategies that boost digital visibility
+ Content creator collaborations for tutorials, first impressions & viral moments
+ Smart guidance on affiliate links & ‘pay to play’ opportunities
Digital PR & Social Amplification
Long-Term Brand Building & Consumer Loyalty
Hype fades, longevity lasts. We help you stay fresh, credible, and trusted.
+ Messaging that evolves while staying true to your brand DNA
+ Reputation management, consistency & consumer trust
+ A dedicated team that’s always in your corner
+ Future-proof strategies that anticipate media & consumer shifts
Monday Muse
