As one of the most respected names in the beauty industry, Newby is known for her deep expertise, trend foresight, and genuine passion for what makes the beauty industry a major player. With a career spanning top editorial roles, she has shaped the way we discover and experience luxury beauty today.

Kick-starting her career as Style & Beauty Editor at The Daily Mail reporting on everything from hand lotion to the newest breakthroughs, Newby quickly became synonymous with luxury when she took the role as Associate Editor and Beauty Director at Harper’s Bazaar. Her trusted first person voice could turn an under-the-radar product into a must-have, and every founder aspired to have themselves and their brand recognised by her.

Always ahead of the curve, Newby transitioned into the digital space at a pivotal moment, becoming Editorial Director at feelunique.com, where she helped shape Europe’s leading beauty e-commerce platform. She then took her expertise to NET-A-PORTER as Global Beauty Director where she curated a best-in-class luxury beauty edit for a high-end, online beauty shopping experience.

With an unrivalled understanding of what people want from beauty - and what brands need to deliver, Newby Hands remains a defining voice in the industry, blending knowledge, credibility, and a keen eye for the next big thing.

Newby works closely with your brand to ensure every aspect, from product offerings and new product development (NPD) to messaging and brand tone, is clear, relevant, and compelling. In today’s crowded global market, standing out is more important than ever. Bringing clarity and focus to both new and well-established brands, helps them connect with their audience in a meaningful way. Whether launching something fresh or refining an existing identity, we’re here to make sure your brand shines.